Celebrate World Creativity and Innovation Day, where we discuss the key elements that make a smart city, and the essential components needed to deliver an exceptional smart city experience.   Join this series to discover the crucial role of creativity and innovation in smart city branding.   Through a focus on stakeholder involvement, collaboration, and value co-creation, the dialogue highlights how creativity and innovation drive smart urban development.   However, their role in city branding remains underexplored.   Gain valuable insights from this dialogue on place branding, sustainable tourism, and the future of smart cities.

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